HE.D Group has reimagined the interior of Kyiv’s womenswear boutique Love by the Moon, infusing the space with artisanal craftsmanship, custom detailing, and a refined, tactile aesthetic that elevates the shopping experience. The boutique occupies a retail unit in the Ukrainian capital that was previously divided into two small grocery stores, separated by partitions, creating a compact, segmented layout. Despite the unit’s constrained footprint, its high ceilings and large front-facing windows offered the designers an opportunity to open up the interior and fill it with light, transparency, and a sense of spaciousness.
“The large windows inspired the concept of openness,” explained HE.D Group. “We wanted the interior to feel inviting to passersby, to draw them in with lightness and refinement while preserving an air of exclusivity.”
The design transformed the space into a singular, open-plan boutique finished with creamy white walls and elegant chevron flooring. The previous glazed vestibule, which had created a visually cluttered entrance, was removed and replaced with striking red French doors adorned with glossy bobbles, making the entrance both eye-catching and welcoming.
At the heart of the boutique sits a fluted wood service desk, supported by four robust legs, which serves as a functional centerpiece and a sculptural focal point. Behind the desk, a heavy brown curtain conceals the brand’s administrative offices, maintaining a seamless flow between public and private areas.
The boutique’s seating areas reflect the same attention to detail and comfort. Near the desk, plush brown velvet armchairs are paired with a pair of oval coffee tables and a sculptural, wavy-stemmed floor lamp, while large pleated lanterns hang above, adding softness and visual intrigue. Additional seating is located along the windows, where sofas are adorned with cushions upholstered in hand-painted fabrics commissioned exclusively for the boutique.
“Textiles were central to the concept,” the studio noted. “We wanted the interiors to feel tactile, individual, and emotionally resonant. Many fabrics were custom-made, with hand-painted designs that give the boutique a unique, visual identity.”
This commitment to craftsmanship extends to the boutique’s screens and changing room doors, which are covered in the same hand-painted floral fabrics. Each changing cubicle is enhanced with flower-like paper lights and wooden bobbin mirrors, echoing the boutique’s overarching theme of delicate artistry and thoughtful materiality.
In addition to textiles, nearly every timber element in the boutique – including wall paneling, door frames, service desk, and decorative components – was crafted by local artisans following HE.D Group’s precise drawings. This meticulous approach allowed the team to harmonize materials, textures, and shades across the boutique, creating a cohesive, layered, and luxurious environment. Even the bathroom carries subtle wooden bobbin details, reinforcing the artisanal narrative throughout the space.
Kyiv has emerged as a hub for visually striking retail interiors, and Love by the Moon stands out for its combination of craftsmanship, individuality, and refined design. Other notable spaces include Anoeses, an eroticwear store inspired by the human form, and One by One, a womenswear boutique featuring playful elements like cushioned walls and a ball pit.
Through Love by the Moon, HE.D Group has demonstrated how thoughtful design, custom materials, and artisanal detailing can transform a previously mundane retail unit into a boutique that is as visually compelling as it is welcoming, tactile, and deeply memorable.
